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The Business of Art

September 9, 2017 @ 1:00 pm - 3:00 pm

|Recurring Event (See all)
Every Week
$250 - $275

The Business of Art

Five Consecutive Saturdays in August and September, from 1 pm – 3 pm

Class will meet on: 


Members $250 | Not Yet Members $275

Instructors: Pierre and Cathy Dutertre

This Business of Art course provides examples and real-world materials to the attendees along with links to specific business documents and resources needed for any future photography business. This workshop can also serve as a refresher and expansion for an existing small photography venture.


Topics this class will cover:

  1. Reasons for starting a photography business
  2. Types of businesses, commercial or fine art
  3. Legalities, business structures, tax documents, sales tax
  4. Insurance, liability and equipment
  5. Business documents: model releases, property release, terms and conditions, bill of sale (fine art), image licensing terms and conditions, estimates (commercial and fine art), branding, business cards, letterhead
  6. Business plan principles, including executive summaries
  7. Costs of doing business
  8. Accounting, tax deductible expenses
  9. Pricing, including market conditions and genre of photography
  10. Marketing plan principles, including specific strategies for various business models, introduction letters to galleries and museums, exhibition proposals, research principles, websites and social media
  11. Financing and budgets
  12. Presentations, portfolios and digital presentations, leave behind materials
  13. Registration of images to the Library of Congress
  14. Copyright laws, including as these apply to varied business models
  15. Business goals


Members Non Members

About the Instructors:
Pierre and Cathy Dutertre

Pierre and Cathy Dutertre have been making photographs together for well over ten years as a husband and wife duo, from commercial projects and fine art ventures that reflect their varied individual and complex pasts.

They project their unique psyches with expressive and reflective imagery of the world and their presence within it, seeking answers to metaphysical questionings through a symbiotic creative collaboration.

Their images reflect a constant quest for spiritual, existential and philosophical pondering, a somber search at times for the essence of life and the world around them.

As career artists, Pierre and Cathy are constantly engaged in the many aspects of art, from producing new engaging work on a regular basis, to mentoring and consulting with emerging artists and judging competitions worldwide. They own and manage a fine art photography gallery representing photographic artists from Europe and the US.


September 9, 2017
1:00 pm - 3:00 pm
$250 - $275
Event Category:

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